RSS stands for "Really Simple Syndication". It's used to publish frequently updated content to a reader which can be web, desktop or even mobile-device based. It's a great way to add content to your site because it will update at intervals that you choose, keeping your sites content current and more relevant to your audience.
RSS feeds contain news stories, blogs, videos and even webpage's. More than likely you've seen these feeds while searching the web. Have you ever noticed the orange icons that appear in certain web pages, those indicate that the page or content on that page is an RSS feed.
It's easy to find feeds, simply type in the type of feed you are looking for into your favorite search engine and include "RSS" in your search. For example, say you are interested in cars; search for cars +RSS feed. Maybe you like gardening; try gardening +RSS feed. Most major news sites have feeds as do the major search engines.
When you find a site that has the RSS feed you want you'll need to copy the link. Look for the orange icon then right mouse click either the orange icon or the title next to it; from the pop-up menu choose "copy link location" and paste into a document for later. The link will usually include the words "RSS" or "feed" to identify it as a feed. Some times the link will contain extra code when coping the link in this method, simply remove everything after the rss/ or feed/.
Know that you have a feed that you are interested in it's time to get it on your web site. You could add a feed to your site by entering XML code but it's far easier and quicker to go to a website that does this for you. Remember the point of adding the RSS feed is to add current content to your site not to spend time learning XML code.
There are many sites that can add a feed to your site, simply search for "adding RSS feed to website" and you will get quite a large list.
When you decide on a site you will need to register with them; most sites are free or offer a certain amount of RSS feeds for free.
Some sites give you the option to choose the format of the feed such as HTML, Flash, and PDF.
You will have the option to filter the feeds, allowing you to receive the exact content that you are looking for.
Once you have completed your selections you will be given some code to paste into your site. The whole process should only take about 10-15 minutes. Your site will receive continuous and current information on a daily basis to engage your audience.
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